How To: Make The Explore Page

How to: Make The Explore Page

The best way for your items to be seen on Depop and grow your store, is to have your items featured on the Explore tab. The Explore tab is where the best items are featured. Typically, the items on the discover tab can be sold for more than other items. Being featured will help you gain more likes and attract more followers. It is simply the fastest way to grow. Almost everybody checks out the explore tab because Depop always puts the best looking content here first for everyone to see. Items on explore are sold much faster than regular items. If you see something you like on explore, you have to move fast. 

Quality Photos

As mentioned in my previous post, pictures are the most important part of selling an item in your store. You can probably sell some old crusty socks if you take a few good photos in some lighting. Nobody wants to look at your dark and depressing pictures that look like they were taken in a dungeon.

The easy way:
To make the discover page, it is essential to have some decent lighting and background that makes your clothing stand out. There's no need to go try hard and have some fancy studio setup. All you need is a nail, a white wall, a hangar, and sunlight. That is the basis for the majority of clothing on the explore page.

The try hard way:
If you want to try a little harder, you can do what many other people are starting to do and find a model for your clothing. Just like any other clothing brand, you want the customer to imagine their self in your clothing. If your model looks good in your shirt, the customer will imagine looking good in the shirt too. Woah, crazy marketing tactics, business school is crazy. 

Depop admins are always lurking to find good content to put on the explore tab. It is their job after all. If something catches their eye, they may put a few more of your items on the explore tab. 

Detailed Description

A good picture is useless without a nice description. People want to buy your product, they want to know details about it. They make like those nice photos you took, but if you don't tell them the size, they're not gonna buy it, duh. Some things to consider putting in your description:

What are the measurements? Size? 
How old is it? What condition is it in? 
Is there anything noticeably wrong with the item?
How many licks does it take to get to the tootsie roll center of a tootsie pop?

These are all very valid and important questions that your seller may have about your item. Be very conscious of these when writing your item descriptions. The more detail you put inside your description the less messages you'll get from potential customers. It happens too often when I have to message a seller because they did not put details in the item description. Save yourself some time and provide details. 

Tags

If you item can't be found in the first place, it will never make the explore page. Every item you sell should use the maximum amount of characters for the best possible chance to be seen by potential customers. Try to do it in the least grimey way possible. Don't be the scum that puts, "NOT gucci fendi louie chanel supreme". Those are the worst people. Put some relevant information like, "Blue pinstriped button up" etc.

The search engine for the app is not the best so you need to add lots of detail. Your items will only show up if it's exactly what was typed, so if there are a couple ways of spelling something, make sure to add both ways in your description. A lot of times people just search the app just to search, nobody is ever looking for anything in particular. Imagine if you were trying to find your item in the search, what would you type to describe it and put it in your description.

Benefits Of The Explore Page

Growth.
   The more you make it on the discover page, the faster your following will grow. 
Gaining more followers sets up more likes and purchases in the future.

Exposure.
   It's not easy to find exactly what you want on Depop, the explore page will help people find you easier. 
This in my opinion is the most important factor of explore. 

Money.
   Your items will sell much faster being on the explore tab. 
This is the ultimate goal of every seller on the app.


How Difficult Is Getting On The Explore Tab

It's not.

Some think that getting your item featured is some exclusive right, which is simply not true. Anybody can have their item featured as long as they take care of their page. This includes, quality pictures, detailed descriptions, and appropriate tags. The rest is up to Depop.

When you make the explore page, you will be notified by Depop through the app. It'll say something to the effect of: "Congratulations! You've made the explore page!" followed by a stampede of likes and followers. 


The Other Part Of Explore

There is a second part to the explore tab on Depop that is not just for items posted. It's called People. The People section is where the most attractive stores are featured aside from everyone else. I don't use this feature that much because it does not change often. However, I follow the majority of the accounts featured which means other users do too. 

The People section features stores with an overall theme. 

Remember how I mentioned a try hard way of doing pictures? This is where all of the Depop try hards are featured for all of their efforts. I believe it is really difficult to be put on the main featured positions. However, you can search people in categories such as:

 Men's Clothing 
Women's Clothing 
Art
Lifestyle
Vintage
Bloggers

These categories are much easier and don't take as much work to be featured. However, you still need an overall theme. For example, if you sell art, your art must be the same style and the photos must be taken in a similar way. Not just anyone can get on to the People section.